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Since it opened in
1986, the retail complex has won countless awards
for marketing, quality, efficiency, advertising
and business enterprise. Brilliantly researched
and designed, Abu Dhabi Duty Free pioneered the
shop-in-shop concept with branded corners for various
prestigious international brands such as Gucci,
Versace, Christian Dior, Yves St.Laurent and many
more, their open layouts making it easy for customers
to browse and choose. There are no counters, no
queues and no aggressive sales people.
As for the merchandise,
the range is vast and exciting with gold and electronic
items being the biggest sellers. Local antiques
and souvenirs are sold here too, sharing the space
with international branded goods, including watches,
fashions, cameras, toys, perfumes and leathergoods.
Small purchases are equally well covered- a book
to read on the plane, confectionery to take home
to the children, or necessities like pharmaceuticals
and toiletries, all displayed in a spectacular setting.
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