Dubai police was set up during the late 1960's. A modern police establishment became essential as a result of the societal development that followed the discovery of oil.

Making a society aware of its moral responsibilities is a sure way to curb crime and undesirable behaviour in the individual. The General Directorate of Moral Guidance was established in this regard.

The importance of religious awareness is obvious. Dubai police has therefore established the General Directorate of Moral Guidance. This Department includes several sections including religious affairs, which handles the contact between the headquarters and the public to strengthen links and ensure continuity of cooperation.

Dubai Police has paid a lot of attention to Public Relations. Police officials have realised the importance of the role played by public relations on the interior and exterior levels. Since its inception in the mid of 1970, the section has played a big role in deeping the good relations, respect and confidence among police staff themselves, on the one hand, and between police and the public in general, on the other hand.

The most important objectives of the Dubai Police's Public Relations Department has been to win the confidence of the people and enahancing the level of awareness in the police work, and this done through providing all necessary care to members of the force.

The department is run by a group of national men qualified in the media field and a number of Arab expatriates who have excellent experience in media and mass communications.

With the development that the Dubai Police have gone through in the past years, the Public Relations Department has become the important link between Dubai Police and the public, as well as with other police sectors. In 1984, the Public Relations Department was affiliated to the General Directorate of Planning and Moral Guidance, as planning public relations complement each other in mapping out general policies. This has materialized on various fronts.